Loose Lips Sink Ships

Hyperfit.com is committed to bringing you beneficial information that is tailored to your personal wants and needs. This is how we will handle information we learn about you from your visit to our website. The information we receive depends upon what you do when visiting our site.

Hyperfit.com does not require personal information from visitors in order to gain access to any part of our site.

Hyperfit.com may contain links to sites on the Internet which are owned and operated by third parties.

Hyperfit.com is not responsible for the availability of or the content located on or through any such third party site.

If you visit our site to read or download information, such as consumer information, articles and the like, we collect and store only the following information about you:

· The name of the domain from which you access the Internet (for example, aol.com, if you are connection from an American Online account, or princeton.edu if you are connecting from Princeton University's domain);

· The date and time you access our site

· The Internet address of the website from which you linked directly to our site

· The personal information you as a user elect to submit which is further explained below under Cookies.

We use the information we collect/gather to measure the number of visitors to the different sections of our site, improve our site's content and to help us make our site more useful to visitors. In addition, we may use the information gathered to conduct internal marketing analysis to improve our web site for our users.

If you identify yourself by ordering a product or sending an e-mail you also may decide to send us personally identifying information, for example, in an electronic mail message requesting product information. Users wishing to receive future e-mailings from our site as well as e-mail from third parties will be given the option. The personal information provided by users who chose this option for mailings will be used by us and are likely to be disclosed to third parties for purposes of providing mailings. All users electing to obtain mailings from us, will be given the option to cease such mailings at any time by either e-mailing their request to us or electing at any time they receive such mailings to indicate they no longer elect to receive such mailings.

Cookies; Hyperfit.com provides cookies on our site. Cookies are pieces of information that a site transfers to an individual'shard drive for record-keeping purposes. This type of information includes; type of browser used to accessthe internet, the domain of the visitor's internet service provider, and all information provided by the user in order for the user not to have to re-enter information such as demographics, body composition including height andweight, e-mail address, and any other information originally provided by the user. We never save passwords or credit card information in cookies. That way, when you re-enter our site, the site knows immediately who you are and automatically loads your information. However, this information is kept and stored only for Hyperfit.com to track usage patterns on our site including such things as how many males or females visit a site.

Hyperfit.com does not sell or give such information to any third parties with the exception of the user communicating with our on-line advisors and columnists. We may request information from you such as your e-mail address and name or other such information needed in order for us to respond to your e-mail directed towards our on-line advisors and columnists. The information supplied at this time will be solely used for the specific purpose for which you supply it unless otherwise stated at the time the information is required.

Your postings to our chat sessions are not private. Any information posted in our public chat sessions may be seen and/or collected by others. Therefore, please be careful about the personal information you post via these sessions.

We will not use your personally identifying information in a manner inconsistent with the ways we have mentioned in this policy.

Many improvements and updates to our site are based on such data. This information is most easily tracked with cookies. We use the information from cookies to provide services better suited to our user's wants and needs.

This Privacy Policy may be modified from time to time and any such changes are the responsibility of the user to review.